👉 Tires engineering involves the design, development, and optimization of tire components to enhance performance, safety, and fuel efficiency. Engineers focus on creating materials that offer optimal balance between durability, grip, and rolling resistance, while also considering environmental factors like tire tread patterns for better traction in various weather conditions. They utilize advanced computational models and testing methods to simulate real-world driving scenarios, ensuring tires can withstand high speeds, heavy loads, and extreme temperatures. Innovations in tire engineering also include the development of sustainable materials and recycling processes to minimize environmental impact. The goal is to create tires that provide superior driving experience while adhering to stringent safety standards and regulatory requirements.